Young’s Company, originated from UK, launched its new products which called “Light and Easy”, target the people who is interested in healthy nutrition.   

The product range of “Light and Easy” has 7 different options and all of them are low fat content. These products are less %30 fat content than standard products of Young’s, per serving value is less than 300 calories.   

“Light and Easy” products are found in UK at Morrisons, Asda, Sainsburry’s and Tesco stores. There is placed “Fish for life” on the boxes and the Company has its responsibility.

Young’s use the printed advertising and Money off coupon when it launch new product to the market.

The product range of “Light and Easy” are, smoked haddock , fish bake with carrot and pea, fish fillet with cheese and chive sauce, salmon crumble, ocean crumble, prawn curry with rice..