The Big Prawn Company , is ready to introduce to retail market its new product called “prawn coctail” in multi packs at Morrison Supermarkets in UK. It takes nearly 12 months to improve and develop this product.      

The product launched in 290 Morrisons’ and 455 more stores are coming.         

Coctail pack has 21 days shelf life and has different taste due to seafood sauce etc..

The product has introductory discount 2,99 Pound against its recommended sales price 3,79 Pound.

Craig Harrison, from Big Prwan Company, says that sales are exceed the expectations of Morrison and have good feedbacks from customers.

It is the first time that they launched multi pot pack prawn coctail to the market ans similar to “yoghurt packs”.

The idea of the product was developed in 2011 in Brussels Prix d’Elite.